We can expect to see Facebook deemphasizing traditional advertising units in favor of promoted news stories in your stream. The reason is that the very best advertising is content. Blurring the lines between advertising and content is one of the most ambitious goals a marketer could have.
Blur the line between content and advertising and force marketers to pay for placement. Use engagement levels and relevancy as a proxy for quality score. There you have facebook’s AdWords competitor.
“Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done.” — The ‘Busy’ Trap
“If you just slap up some generic ad format, people tune it out and it doesn’t perform,” he argues. “People don’t hate advertising. They hate bad advertising, interruptive ads or poorly targeted ads.”
Wilson thinks sites should follow Twitter’s lead and ensure ad content is the form of an atomic unit that mimics the native content – a tweet on Twitter, a video on YouTube and so on. For the advertiser, the formula is to develop great organic ad content and then pay the platform to promote it.
Is Tumblr the New GeoCities? VC Fred Wilson says no, point to ads
Inside the Secret World of the Data Crunchers Who Helped Obama Win
This is amazing… but also very scary. I’ve never seen big data applied to something this… well, big. Part of my reaction is because this is politics and it helped determine the leadership of our country. Part of it is that it really shows that we cannot be objective, or even good decision-makers on our own.
Reasons I install Microsoft Silverlight
Novartis has an API.
Healthcare innovation is happening.
MedLion, White Glove, Qliance are all pioneering new healthcare delivery models. Better customer service, better controls and insights for employers, and just generally more streamlined for all parties.
Interesting. Microsoft built the structure for a healthcare data system. Does anyone actually use it? Judging by the lack of activity on their community forum that looks to be from 2003, probably not.
They are consultants in clinical trial design for pharmaceutical companies and device manufacturers. Kind of like a CRO (Contract Research Organization).
Gesture computing shouldn’t be a poor application of point and click. We should use this shift as an opportunity for computers to learn natural human gestures and body language.
Dashboard tools that do this kind of pattern visualization will become “the doctor’s best friend,” according to Indu.
Matthew agreed, adding that post-operative apps that enable healthcare organizations to monitor a patient’s condition after they leave the hospital will also help…
In summary, the Health 2.0 Conference showcased a lot of innovative health technology that will soon be not only in your physician’s hands - but yours too. Big Data is driving much of this innovation. The more health data we have and the better it is analyzed and structured using technology, the more effective our healthcare system will be.”
DOE labs help CMS manage healthcare data
Healthcare data will grow exponentially over the next few years. Companies need effective ways of ingesting, storing, and normalizing that data. Virtualized data management systems are going to be an interesting area to look at. I’m curious to see how far vertical expertise goes in making a successful business out of enterprise data management.
Big Data Gets Personal as Healthcare and Life Sciences Converge
There are a few big challenges to making use of healthcare data in a way that is personalized and takes full advantage of every bit of information we have on someone.
These data are effectively in different languages because they aren’t normalized to interoperable formats. Different databases can’t be matched up effectively, sometimes within the same organization. The data aren’t readily accessible either.
There is a tremendous amount of value in creating highly tailored/customized treatments. The extent of that customization and the resulting effectiveness largely depend on how much data you can bring to bear on a particular case or patient. We must solve the data interoperability and accessibility problems in order to increase the effectiveness of medical treatments through customization.
What Goes Wrong
Startups are hard.
Expectations, opinions, and validation of everyone around you will dictate that you stay put. You need to be so sure of yourself, your idea, and your team to not want, need, or care for that.
Determination to the point of craziness is essential.
Fundraising is a tough process. Nothing is final until money is in the bank. Find people who find you interesting outside of the herd metality.
Finding a cofounder is like finding a spouse.
Don’t get excited by corp dev people. You need to be shooting for the stars until you run out of gas. But assume that you won’t run out of gas as you go.
Be focused on… The few things that are most important. Make sure you take the time to define what that is and articulate it well.
UPMC Picks Oracle to ‘Unlock Secrets of Human Health’ - Forbes
There’s a tremendous amount of valuable data out there for healthcare practitioners and it’s effectively useless because it’s stored in different systems that speak different languages.
Healthcare will change a lot over the next decade as we connect these different databases and make them useful and actionable via well designed analytics packages for practitioners.
Some challenges and things to think about:
- the design of such a data warehouse and building for the future as quantity and types of data increase
- integration processes for large enterprises
- at what point in the process do you integrate into the data flow. Where does it make the most sense?
The Deadly Cost Of Ignoring Big Data: $71.2 Million Per Year
Data data data… So we all want robust data gathering, analytics, and BI. But imagine a world in which all members of an organization can have perfect access to data and the analytical capabilities to make better decisions. That will fundamentally change the structure of these organizations.
The Top 10 Strategic CIO Issues For 2013
There’s valuable data in everything. Streamline the processes of collecting them by combining with the tools and products that create them. Make this data accessible and useful to everyone in your organization.
Peeling Away Health Care’s Sticker Shock
In short, this is how healthcare can be fixed using data:
“A previous head of the Prostate Cancer Foundation, Leslie Michelson, once said that every clinical examination contains the elements of a clinical trial. “Life itself is the greatest clinical trial of them all,” he said. “It’s just a little too big.” But new database tools could speed up the processing of information and allow a clinician to gain useful information from a single patient—in real time. Managing comparisons of data matrices, unthinkable just a few years ago, is entirely practical today. With computers developed for this purpose, correlations could be analyzed, relationships between diseases and treatments studied, and individual treatments generated. In short, the “blinded” patient would benefit from technology, with results much more easily obtained. Meanwhile, every new patient changes the database by adding real-life data elements to the collection”
Fortunately this Quora answer helps to make some sense of it.
I watched this interesting talk by Albert Wenger at the Velocity Conference the other day. It really jumpstarted my thinking about how to understand networks and their potential to break and replace traditionally hierarchical institutions.
Decentralized content creation and consumption with services like YouTube, Twitter, and SoundCloud are clearly incredibly valuable. I think that one of the primary reasons for this is the dual capacity of every user to be both a content creator and content consumer. However, not every consumer is required to be a creator. This led me to start thinking about similar types of distributed networks where individuals in a network have a dual capacity analogous to creators and consumers.
Social interactions > Page Views -
Really interesting article on how we should look to social interactions as a signal for engagement with content, and not pageviews. Some surprising stats in the rankings here.
Payment Data Is More Valuable Than Payment Fees -
“As society goes increasingly cashless, payment companies will have a larger business, and a more valuable one, in closing the loop for offline transactions and helping deliver customers. The data they possess is without equal”
“And if you’re interested in the future of Web video, YouTube’s ability to serve up eight million livestreams at the same time is a really big deal, too.” — http://allthingsd.com/20121015/what-eight-million-live-streams-really-means/ (via fred-wilson)
Flight deck of the shuttle Endeavour… so many buttons.
I think that rap lyrics are the logical starting point for this. It’s going to get interesting when we see group annotations on legislation. It’s a much more interesting way for a politician to engage with citizens. Accountability and discussion around each and every point.