Through the course of some random internet adventuring, I stumbled across Kik Cards. I’ve known about Kik for a long time and even used it on my Blackberry when it was first released. It’s a great product, but despite its continued growth it never really stuck for me or my social group.
Fast forward two years and Kik has released cards… there’s a whole world of possibilities out there once you turn mobile messaging services into platforms. This is the first I’ve seen of an API as business development channel for messaging apps. It’s pretty neat.
We already see companies like WeChat and Line experimenting with this type of thing by offering paid partnerships to brands and opportunities to sell content packs. However, no one has pushed this level of interactivity into the core product.
I’m curious to know how Kik thought about this effort. Is it to increase user engagement and stickiness? Give users a reason to come to the platform in the first place? Monetize messaging by charging brands for a premium version of this service? Or, does this signal grander ambitions around acting as a mobile messaging layer?
For what it’s worth, we’ve seen Google launch a similar feature for the PC version of hangouts. However, it hasn’t seen much adoption.