I have long been a strong advocate of using data to drive product teams. Rather than provide the team an old-style roadmap listing someone’s best guess as to what features may or may not work, I strongly prefer to provide the product team with a prioritized set of KPI’s, and then the team makes the calls as to what are the best ways to achieve those goals. It’s part of a larger trend in product to focus on outcome not output.
In the future, it should not matter to pharmaceutical companies, payers, physicians or patients whether an intervention for a specific disease is chemical or technological. The only thing that matters is whether the data package generated on that intervention proves it is efficacious, safe and cost-effective over the long term (meaning patients have to use it long-term).
Right on the heels of my last post, it’s great to see more companies tackling the gaping hole that is patient reported data. As it stands today, most healthcare informatics plays miss out on what happens to a patient outside of clinic or hospital. There are ways of collecting this information from products like the Nike FuelBand, but nothing beats asking a patient “How are you feeling today?” Patient reported data encompasses the answers to those and similar questions.
Only a handful of companies specifically target this space - I’ve been following Ginger.io for a while and it’s great to see HealthLoop join in as well. I’m interested to see if these can remain independent components of the patient data flow that integrate with multiple electronic medical record systems, or if they get snapped up by other players in the space.
The methods exist. The technology exists, and why we’re not using that for health care right now is kind of crazy.